Tides change, months and years go by, websites and apps take over the world, and we still can’t drive our cars. No only cane we not drive our cars, but any other form of public transportation either doesn’t exist or is dangerous. But Saudi is full of entrepreneurs and businessmen eager to start something that will make tons of money. What I don’t understand is WHY HASN’T ANYONE SOLVED OUR DRIVER PROBLEM???!!
So far, the most common way of finding a driver is sending out a whatsapp broadcast and having your friends ask their drivers if they know anyone looking for a job. How efficient. Talk about desperate times…
So, if any of you are looking for a lucrative, profitable business, listen closely because I’m about to offer you the business opportunity of the year. Yes it needs a bit of a hefty investment, but trust me, the returns will be worth it.
1- Bring in a fleet of, say, 100 cars to begin with. Brand them nicely with your website on the back.
2- Hire and train capable drivers for those cars. They can be local, but they have to know the roads, wear a clean uniform (opportunity to design your own branded thobes) and have basic manners and communication skills. They have to know that if they make any client uncomfortable or harass her, there will be consequences. They also have to have good benefits and achievable targets/shifts to ensure that they stay on.
3- Get a programmer to design an app like the one Addison lee has in the UK (http://www.addisonlee.com/). Make sure its in Arabic as well. This app will require the pick up time, location, and drop off location. It then provides you with the fee quotation, and sends a text message to your phone with the driver’s car plate and phone number when he has arrived at the pickup point.
4- A modest online campaign or a viral one and You’re ready to go! Just sit back and watch the money roll in.
Addison lee is not the only car pick up service available in the UK. and I’m sure there are many more as well around the world. So why is it so difficult and expensive to get a decent ride? or cheap and dangerous. These illegal drivers are still on the rode, operating their own fleet via word of mouth. My friends were joking the other night about how they are all using the same driver to the point where he tells one about the whereabouts of the other, especially if they got dropped off at the same location!
So yeah, and takers out there?? Come on we need to use these apps to our advantage!